I worked with a company last year that consistently made poor decisions due to lack of resources, especially time. Sometimes "opportunity cost" was used as an e

I worked with a company last year that consistently made poor decisions due to lack of resources, especially time. Sometimes "opportunity cost" was used as an excuse for a lot of things. Now sure if you have a few different immediate options and a lack of capacity you will be forced to choose certain options and ignore others. Scarcity is a real thing and I'm not arguing otherwise. But the bit that might be classified as stupid was that very little thought was given to hiring or any form of capacity planning. As such I think just categorizing this as "opportunity cost" would be missing a very important part of the bigger picture. People can make decisions that impact the amount of resources that are available and over a longer period this is especially important. If you consistently find that you are passing up on profitable opportunities it shows that you may have a very profitable situation to hire people, if you don't pay any attention to that you risk making opportunity costs a self fulfilling prophecy.