Startup = new business model. However once those business models have become mature, it's no longer a startup. Meal kits are not that revolutionary. Frozen mea

Startup = new business model. However once those business models have become mature, it's no longer a startup. Meal kits are not that revolutionary. Frozen meals have existed for decades, adding some different ingredients and shipping isn't a big innovation on it's own and is more of a standard evolution of food retail.