When it comes to pricing I relate it with Jobs to be Done. Pain, desire to progress and willingness to pay as a prime lever. Whatever pain you are solving, if

When it comes to pricing I relate it with Jobs to be Done. Pain, desire to progress and willingness to pay as a prime lever. Whatever pain you are solving, if customers have no money they are not going to buy the product. If customer has no desire to progress, they will stick with existing software even your product will make like 100X better.