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Is this bad news for people who do send out mass mailings with marketing campaigns etc?

• awakeasleep 16y ago
  Yes, extremely bad. Email sales rely on the fact that people need to take action to get the email out of their face. It's an attention-intensive process. This will shift that dynamic to the other side, where people will need to go out of the way to check their marketing messages. For sites like LivingSocial, it'll be especially bad because those deals may expire before they're even seen.
• duck 16y ago
  It will be interesting how this affects my open rate for Hacker Newsletter. I'll write something up and share if it does.
• twymer 16y ago
  Doubtful. I think people who enable things in their gmail labs are probably already filtering out the mail from marketing campaigns they don't care about.