Clearly, this is a far more intrusive alternative than web advertising. Many advertisers surely love the idea of being able to advertise "from below the applic

Clearly, this is a far more intrusive alternative than web advertising. Many advertisers surely love the idea of being able to advertise "from below the application layer," via the operating system itself, using ever bit of data they can collect directly from you, from the heart of your computer, bypassing browsers, ad-blockers, firewalls, ISPs, etc. Looks like this is the inevitable future -- I mean, present -- of Windows, Android, and iOS. :-(