PATIENCE, grasshopper. Give yourself longer than two weeks to build up 'traction'. The more stuff that builds up on your site, the more people will want to go t

PATIENCE, grasshopper. Give yourself longer than two weeks to build up 'traction'. The more stuff that builds up on your site, the more people will want to go there. And that takes time. I would not worry about yelp or any other sites people are comparing you to. Google emerged after the problem of internet search was 'solved', and Flickr appeared and succeeded after photo sites had been around for years. You might want to concentrate on (and emphasize) what differentiates you. If you have not already, use every channel you have available. Tell everyone you know, and remind them. Link to other food sites (even competitors?) and post on restaurant forums and sites.