> I fall for this time and again. That tactic is called price anchoring and the reason it tends to work on a lot of people is because it relies on a cognitive

> I fall for this time and again. That tactic is called price anchoring and the reason it tends to work on a lot of people is because it relies on a cognitive bias called anchoring [1]. [1] https://en.wikipedia.org/wiki/Anchoring_(cognitive_bias) https://en.wikipedia.org/wiki/Anchoring_(cognitive_bias)