IMHO a decision maker (say a CFO) will 1) choose battle to pick depending on his/her burning priorities 2) make investments where he/she can maximise ROI Also

IMHO a decision maker (say a CFO) will 1) choose battle to pick depending on his/her burning priorities 2) make investments where he/she can maximise ROI Also keep in mind she/ he has limited Bandwidth for new initiatives.