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The First Round post “Madhavan Ramanujam–It’s Price Before Product. Period” captures about 80% of the value for startups so I would start there. Its at https://
by skmurphy 6y ago
The First Round post “Madhavan Ramanujam–It’s Price Before Product. Period” captures about 80% of the value for startups so I would start there. Its at https://firstround.com/review/its-price-before-product-period/ https://firstround.com/review/its-price-before-product-perio...
I reviewed the book when it came out and extracted "9 Rules for Monetizing Innovation" at https://www.skmurphy.com/blog/2016/11/16/nine-rules-from-monetizing-innovation/ https://www.skmurphy.com/blog/2016/11/16/nine-rules-from-mon...
There are better books on pricing: for a straight up analysis of product pricing "The Strategy and Tactics of Pricing” by Thomas Nagle is the best book that I have read.
It's on Amazon at http://www.amazon.com/Strategy-Tactics-Pricing-Profitable-Decision/dp/013026248X http://www.amazon.com/Strategy-Tactics-Pricing-Profitable-De...
- clairity 6y agothat nagle book was taught in my MBA pricing class. small but surprisingly dense and thorough. there's a lot more to pricing than just value pricing vs. cost-plus.
- laurex 6y agoI've been working on a pricing project using a methodology largely influenced by Nagle's work. The premise is that it's possible to learn what customers value before pricing something and for the price to be optimized around customer value, and perceived value. It feels much more promising than other pricing projects I've been involved with. This podcast gives an overview of some of the thinking here: https://impactpricing.com/podcast/ep46-alan-albert-why-much-of-what-you-know-about-your-customers-is-wrong/ https://impactpricing.com/podcast/ep46-alan-albert-why-much-...
- skmurphy 6y agoMark Stiving at Impact Pricing does a very good job at exploring and analyzing pricing issues.