3 ms·
Ghost kitchen means a real kitchen with a fake brand-only "restaurant". It's more akin to "white labeling". Of course one could argue the Chili's and Applebee'
by gowld 7y ago
Ghost kitchen means
a real kitchen with a fake brand-only "restaurant". It's more akin to "white labeling".
Of course one could argue the Chili's and Applebee's are just "white label" brands for Sysco food.
Parent was referring to DoorDash pretending to be affiliated with the real restaurant you but from. That's not really dropshipping.
Dropshipping would be setting up a ghost kitchen storefront but not even having a kitchen, just redirecting orders to Chile's or whatever.