As someone who has been on the other side of the table as a buyer, I'm not particularly fond of this advice. Especially when the customer is the one who reached

As someone who has been on the other side of the table as a buyer, I'm not particularly fond of this advice. Especially when the customer is the one who reached out. Time is valuable and it's not feasible to have a close relationship with every vendor; I'm buying a product because a need has been identified, your product fits that need. Most likely I am not looking for: - consulting - running a brainstorming session with a third-party - learning something I don't already know about x/y/z - sharing sensitive info such as success metrics Sometimes you really want a hands-off, transactional relationship, where the partner simply delivers what you paid for, no more, no less. I understand this approach might be very valuable for a certain kind, or stage, of company, but it won't be ideal for every enterprise.