The title is 100% accurate, just misleading. "Data do not back" is intentional weasel language commonly used in university press releases. Data does not back t

The title is 100% accurate, just misleading. "Data do not back" is intentional weasel language commonly used in university press releases. Data does not back that if you (anorphirith) shoot me (wegs) in the head with an AK47, I'll die. That particular study has never been done). But we know it's true. But a carefully-phrased headline gets picked up by the popular press and builds university branding. See also "significant" (which means "statistically significant," so might be a 0.000001% effect size with enough data, but which the public picks up to mean "big"). These are well-developed techniques for roping science-ignorant reporters.