> The example in the article has many, many things wrong with it. Agreed. The author of the article seems to lack some basic business skills. I realize that if

> The example in the article has many, many things wrong with it. Agreed. The author of the article seems to lack some basic business skills. I realize that if you're making an artisan sandwich at home you might want to use the best possible ingredients (the artisan sourdough she talks about, etc), but you can't expect to build a viable restaurant business where you are spending so much on raw materials. If I was making myself the ultimate burger I might use wagyu beef that cost over $10 a pound and some artisan cheese, pasture-raised bacon, etc, but I wouldn't try to create a fast casual restaurant and expect to make a profit using those ingredients.