The calculus is, what percentage of Americans can afford $15-$20 per sandwich on a regular basis? And how does that revenue compare to current revenues? edit:

The calculus is, what percentage of Americans can afford $15-$20 per sandwich on a regular basis? And how does that revenue compare to current revenues? edit: Though, this throwing around of prices is perhaps not very effective. Reasonable prices for sandwiches in SFC, NYC, or Seattle will be much higher than a midwest capital, which will still be higher than some rural diner. The point stands, however, that there's a breaking point which has nothing to do with principles or indignation and everything to do with household economics.