This article is about MoviePass, by the way. I don't blame them for trying it. This same model seems to be working out great for car wash subscriptions. Appa

This article is about MoviePass, by the way. I don't blame them for trying it. This same model seems to be working out great for car wash subscriptions. Apparently a lot more people are willing to squeeze the most possible value out of watching new movies in the theater than out of getting their cars washed, though. In hindsight, it seems obvious that the former has more pull, but maybe this was not as clear before.