A competitive product is available in midtown ny for six dollars. Key differences are - pita vs sourdough - street meat vs name brand meat - lower quality veg

A competitive product is available in midtown ny for six dollars. Key differences are - pita vs sourdough - street meat vs name brand meat - lower quality vegetables -served in a foil sheet vs a take out bowl - lower overhead since it comes from a cart usually operated by the owner - they use cans, not a dispenser system Gourmet food is a luxury, and expecting people to pay higher margins during a time of wealth contraction will only work if she can change the narrative and position her German street meat as being entirely different than NY street meat. I think she'll need to downgrade her product