Pragmatically, it's defense, and then offense. Operationally, hunkering down needs to be rigorous. For me, the most interesting bits are at the tail, on offense

Pragmatically, it's defense, and then offense. Operationally, hunkering down needs to be rigorous. For me, the most interesting bits are at the tail, on offense. Locate potential markets as going up or down and ephemerally due to COVID or longer term sustainably. That's a 2x2. Net, the author recommends preparing to hunker 2 to 3 years...