I highly recommend reading about the business model canvas (definitely get this book [1]) and the "double diamond" framework [2] in design thinking. I'd also re

I highly recommend reading about the business model canvas (definitely get this book [1]) and the "double diamond" framework [2] in design thinking. I'd also recommending reading some Steve Blank [3] for the "mainstream" understanding of "startup business". The Lean Startup [4] is often recommended, but I've been told it's extremely beginner-level (though I haven't read it, so my analysis might be unfair) If you want to get really in-depth, there's a lot of really great interplay between the design discipline and entrepreneurship that is often overlooked. "Design Thinking" is much more than a buzzword, check it out. [1] https://www.amazon.com.au/Business-Model-Generation-Visionaries-Challengers/dp/0470876417/ https://www.amazon.com.au/Business-Model-Generation-Visionar... [2] https://www.designcouncil.org.uk/news-opinion/what-framework-innovation-design-councils-evolved-double-diamond https://www.designcouncil.org.uk/news-opinion/what-framework... [3] https://www.amazon.com/Startup-Owners-Manual-Step-Step/dp/0984999302 https://www.amazon.com/Startup-Owners-Manual-Step-Step/dp/09... [4] https://www.amazon.com/Lean-Startup-Entrepreneurs-Continuous-Innovation/dp/B005MM7HY8 https://www.amazon.com/Lean-Startup-Entrepreneurs-Continuous...