You can do following things- If you can improve the solution by X factor, do it. If your solution is same as there's then price it down by Y dollar than your

You can do following things- If you can improve the solution by X factor, do it. If your solution is same as there's then price it down by Y dollar than your competition. If competitor takes N seconds to provide solution, see if you can provide in less than N seconds. If onboarding to competitor product is difficult, you can make your product onboarding simplistic and write better documentation then there's.