For: - Marketing - Delivery - Payment services 30% is actually not a lot. Delivery platforms has economies of scale when it comes to delivery, marketin

For: - Marketing - Delivery - Payment services 30% is actually not a lot. Delivery platforms has economies of scale when it comes to delivery, marketing, payment that the individual restaurant does not have. Therefore they are (in general) a good deal even for the restaurant. Also their convenience increases the general demand for food services.