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Even DoorDash is a dropshipper since they list all restaurants on their app, order from the restaurant when an order comes, and then handle the "fulfillment" as
by dvtrn 7y ago
Even DoorDash is a dropshipper since they list all restaurants on their app, order from the restaurant when an order comes, and then handle the "fulfillment" aspect.
Aren’t restaurants calling DoorDash and GrubHub out over exactly this “ghost kitchen” practice though?
- gowld 7y agoGhost kitchen means a real kitchen with a fake brand-only "restaurant". It's more akin to "white labeling". Of course one could argue the Chili's and Applebee's are just "white label" brands for Sysco food. Parent was referring to DoorDash pretending to be affiliated with the real restaurant you but from. That's not really dropshipping. Dropshipping would be setting up a ghost kitchen storefront but not even having a kitchen, just redirecting orders to Chile's or whatever.