1. Price discrimination (some people care a lot about the purchase price, some aren't that concerned) 2. Upselling higher end models and trims (add-ons are whe

1. Price discrimination (some people care a lot about the purchase price, some aren't that concerned) 2. Upselling higher end models and trims (add-ons are where the money is) 3. Signing up people for high-interest long term loans they shouldn't take on (negotiating monthly payment instead of purchase price)