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This is simply not true. "This shall not prevent any technical storage or access for the sole purpose of carrying out the transmission of a communication over a
by Facens 16y ago
This is simply not true.
"This shall not prevent any technical storage or access for the sole purpose of carrying out the transmission of a communication over an electronic communications network, or as strictly necessary in order for the provider of an information society service explicitly requested by the subscriber or user to provide the service", taken from the directive, states that most uses of cookies will not force to explicit consent!
- dazzawazza 16y agoI wish I could up vote this more than once. Thank you for cutting through the bull and actually RTFA.
- vladd 16y agoWithout storing UUIDs (unique user ids) in cookies you're severely limited in gathering metrics for scaling up your business. For example: - you cannot determine if the user that just made a sale today by coming directly to your website is the same user that saw your Google Ads 3 days ago and clicked on it. You have no idea if paying 1 USD per click is worthy since you can no longer track that 1-to-10 conversion rate for your $20 product. - you cannot determine in A/B user testing if the increased metrics are for the users seeing the homepage layout for the first time or for the users that are at a returning visit. - you cannot get visibility into your acquisition costs (except for users buying something or logging in on their first visit) which prevents you from increasing budget on good-performing marketing channels and killing the rest, which in turns prevents you from scaling your business (while your competitors have free reigns in doing so).
- Facens 16y agoOf course that you can, but your users must be aware of this practice, even if they enabled it on a browser level (Something that the comments to the directive, used for the enforcement, clearly write).