The marketing software space is incredibly saturated, so it definitely is not an easy space to grow in. I've always liked the "sell shovels" idea but it's not

The marketing software space is incredibly saturated, so it definitely is not an easy space to grow in. I've always liked the "sell shovels" idea but it's not as useful as it sounds. It just puts you in an endless loop: - Don't sell trucks, sell fleet management services to people who want to sell trucks. - Don't sell fleet management services, sell fleet management software to fleet management companies. - Don't sell fleet management software, sell project management software to software teams. - Don't sell project management software, sell a database to B2B software companies. - Don't sell a database, sell servers to B2B platform companies. - Don't sell servers, sell logistics services to infrastructure tech companies. - Don't sell logistics services, sell transportation to those logistics companies. So now you're back to selling trucks. If somewhere in the loop we had "mine crypto," then OK, maybe don't mine crypto but do sell mining hardware or whatever. But few business endeavors have such lopsided odds as mining, of the gold or crypto variety.