I know enough people who don't ride their bikes because of some simple repair job they never get around to doing, often because they're mildly intimidated by it

I know enough people who don't ride their bikes because of some simple repair job they never get around to doing, often because they're mildly intimidated by it, and it's one of those jobs you can always put off until tomorrow. Money usually isn't the issue. Often it's the most trivial of obstacles that stand between people and their proclivity to adopt a particular habit.