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I wish more companies would write simple and clear blog post announcements like this one. The transparency is also refreshing given that corpspeak in company co
by nikcub 16y ago
I wish more companies would write simple and clear blog post announcements like this one. The transparency is also refreshing given that corpspeak in company communications is making a comeback (see AOL and Yahoo).
You don't need books and consultants on social media marketing, you just need a bit of personality and to treat your audience and community as real people.
(this blog does fail at something I always note here - not having a paragraph bio on the article pages that a lot of people land on, but they have nailed everything else)
- michaelbuckbee 16y agoI agree, it reminded me of the Woot! acquisition letter (which appears to no longer be up), but is largely excerpted here: http://www.techdirt.com/articles/20100630/15230910030.shtml http://www.techdirt.com/articles/20100630/15230910030.shtml It does sort of make you wonder what the reasoning is behind the stilted and formal marketing speak that is everywhere. How can that possibly be effective? Is it all just CYA and writing in such a way that nobody could possibly take offense to it?