fwiw, hard disagree. soundART is banal and also reads extremely poorly from a grammatical standpoint (as an uncountable noun it doesn't fit as a singular brand

fwiw, hard disagree. soundART is banal and also reads extremely poorly from a grammatical standpoint (as an uncountable noun it doesn't fit as a singular brand). Why wouldn't an artist want their personal brand to be associated with the term rat? The cute logo mascot is also a positive association.