3 ms·
This is terrible branding. At first I thought it was called soundART, which would be a million times better. Hell, I'm pretty sure you could get away with switc
by rayuela 6y ago
This is terrible branding. At first I thought it was called soundART, which would be a million times better. Hell, I'm pretty sure you could get away with switching those two letters and nobody would notice. Rebrand ASAP! How many artist are really going to want their own personal brand to be associated with the term rat?
- lucideer 6y agofwiw, hard disagree. soundART is banal and also reads extremely poorly from a grammatical standpoint (as an uncountable noun it doesn't fit as a singular brand). Why wouldn't an artist want their personal brand to be associated with the term rat? The cute logo mascot is also a positive association.
- deeblering4 6y agoExactly, who trusts a rat?
- jstummbillig 6y agoCertainly nobody whose life is a 90s mafia movie!