I have a theory that plays into that, which is that Google wants new projects all the time, even if they are new projects, because they think it will keep them

I have a theory that plays into that, which is that Google wants new projects all the time, even if they are new projects, because they think it will keep them relevant and prevent them from being seen like the IBM of our day. Hangouts is a perfectly good product, but that's so 2013!