Oh certainly, there's plenty of useless differentiators between brands, but it takes little convincing to want a car as a concept. People who don't want cars ge

Oh certainly, there's plenty of useless differentiators between brands, but it takes little convincing to want a car as a concept. People who don't want cars generally do so because of environmental concerns, not because they don't see a value in comfortably and quickly moving around over long distances, protected from the elements and with the ability to also transport other people or lots of goods.