4 ms·
The article doesn't state what an 'active user' is. It does clarify these are not paying users. Is it just anyone who has opened the app?
by beart 6y ago
The article doesn't state what an 'active user' is. It does clarify these are not paying users. Is it just anyone who has opened the app?
- culturestate 6y agoI don't think Apple has specified the way they measure active users in their SEC filings, but if they followed the same methodology as the analytics in App Store Connect it would mean 125M people opened the News app for at least one session of at least 2 seconds. In Connect this doesn't map 1:1 to users (it shows active devices and is gated by the user's analytics privacy settings) but close enough.
- helsinkiandrew 6y agoI and I imagine many iPhone users accidently open it atleast once a month.
- shrimpx 6y agoBetting it’s anyone who swipes left and sees the default news widget, assuming they haven’t deleted it.