Product managers are seeing "longer time on site" in their analytics reports and keep adding more things thinking it is meeting the company's quarterly OKR the

Product managers are seeing "longer time on site" in their analytics reports and keep adding more things thinking it is meeting the company's quarterly OKR they don't know the "higher engagement" is because the mobile user's browsers are literally frozen and the A/B test says "keep going with the B test!" "do it again!" in a tree that keeps evolving down one side of the graph towards more and more obnoxious experiences that the company doesn't even know is obnoxious given the misaligned incentives I think this is also an area California can regulate or threaten to regulate, I don't like "tech regulation" but I can't think of any other party to curb the behavior. If you like "private sector solutions" more than "government solutions" then Apple and Google can pull the rug under all the other company's feet by crashing sites on the user's phone using other user's crowd sourced data, or making certain analytics packages not run, etc.