> But you don’t have another product like that, do you? You have this one. You're describing the sunk cost fallacy, and the beauty of having spent only three w

> But you don’t have another product like that, do you? You have this one. You're describing the sunk cost fallacy, and the beauty of having spent only three weeks on this idea is that I haven't sunk very much cost at all. I could very easily go for the one that makes 2X. > If you find the 2x alternative, why waste your time with that when you could just find a 4x alternative and build that instead! It's a sliding scale. The higher the price point, the longer the sales cycle. If you sell a $5 widget on your website, a consumer can buy that without a moment's thought. Selling a $100k/yr enterprise software subscription can take a year. Or two. And require having been in the industry for three or four or ten, as other folks in this thread have pointed out. My goal is to find the sweet spot between pricing my product so cheap that I can't consistently acquire enough customers on my self-funding budget and so expensive that the sales cycle is too long.