My opinion is that you don't really have a product here, hence it can't have failed. Your site doesn't even have a landing page explaining what the product is,

My opinion is that you don't really have a product here, hence it can't have failed. Your site doesn't even have a landing page explaining what the product is, why you'd use it, how much it costs, or user accounts (it's free access?). It barely qualifies as an MVP. That means you didn't even had a chance to capture any leads, which in turn means you can't take any conclusions about anything, especially pricing. > you won’t find many BI developers who are keen on trying to expense a monthly $75 bill You really won't, because $75 is way too low to bother with the expense process in any medium sized business. Maybe start at $750 instead? If you don't feel like you could charge that, is the product really offering value?