Lead gen is one of the biggest challenges for B2B marketers. Salesforce + Google are trying to rally more of small-mid sized B2B organizations to their platform

Lead gen is one of the biggest challenges for B2B marketers. Salesforce + Google are trying to rally more of small-mid sized B2B organizations to their platforms. I think that the greatest upside will go to the partner that makes the most effort to integrate Hubspot with the other apps on their platform. Don’t just let it float around like another app in your marketplace, guys. Help Hubspot customers connect the dots between inbound leads and the other pieces of customer / market intelligence that are lying around on their accounts... on your platforms.