Up until a certain threshold, I think company names are unimportant and one can succeed despite having a silly name. But once a company steps over that threshol

Up until a certain threshold, I think company names are unimportant and one can succeed despite having a silly name. But once a company steps over that threshold with a name like "Cliqz", it becomes difficult to overcome the embarrassment you're generating whenever someone has to read or say your company name out loud. A common argument I've seen used to defend bad names is "Google and Twitter have silly names, and they succeeded!" Well, I was there when those companies first came on the scene, and I didn't find their names embarrassing, so there's a difference between silly and embarrassing, I believe.