that's a tried-and-true sales trick--inflate the price and then offer a discount. calibrate your discount to extract maximum economic value from each customer i

that's a tried-and-true sales trick--inflate the price and then offer a discount. calibrate your discount to extract maximum economic value from each customer individually. it's best if schools have to compete on price vs. value, and for students to leave school with a little debt to know the value of what they bought. it's when both price and debt are unconstrained that you need such tricks in the first place.