3 ms·
WhiteyBoard is a physical product. Get it on the shelves of Walmart, then use social media to build brand awareness. Otherwise, stick to intent based advertis
by johnrob 16y ago
WhiteyBoard is a physical product. Get it on the shelves of Walmart, then use social media to build brand awareness. Otherwise, stick to intent based advertising like search ads.
- acangiano 16y agoThis is particularly true for non-geographically targeted traffic. I'm the ideal customer for this product, but given that I live in Canada, any cent spent to reach me is wasted. I won't pay $40 in shipping for an $18 product or even a $35 one.
- arvinds 16y agoThis is Arvind - one of the co-founders of MyLikes. We do offer location targeting (all the way upto a metro level). In this case, his campaign was paying only for US clicks - (our system guides and publishers self-select since they are only paid for clicks from the location that the advertiser is interested in).
- acangiano 16y agoThat's a great feature, Arvind. I'll keep MyLikes in mind.