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We tried creating an Old Spice type commercial. http://www.youtube.com/user/whiteyboard#p/a/u/0/JUi2bLcryfc http://www.youtube.com/user/whiteyboard#p/a/u/0/JUi2

• dreamux 16y ago
  With 12,000 views it looks like a far more engaging campaign... and probably cheaper. Curiously, what were your landing page/sales rates from this?
  • jasonwilk 16y ago
    It's really hard to say how the video has performed for us. It's a main feature of the website therefore hard to put a metric on it. In terms of virality, it was a failure in our books.
• shadowpwner 16y ago
  Personally, I wouldn't buy your product based on your ad because it looks like your product is a flimsy plastic sheet someone can make by unwrapping a plastic bag. I remember reading about this on Reddit, how were sales there? Also, have you considered targetting your product to people like college students, or designers, etc?
  • jasonwilk 16y ago
    It's not like a flimsy plastic sheet. I know the kind of product you're talking about, WhiteyBoard is not that. We just did a bad job of showing the product off in the video (correction; our director and set designers did a poor job) We've thought about advertising to college students. We did a couple of free promotions at UCLA where we handed out our sticky notes for free, but those are tough sales to track. Students are also a tough demo to reach with marketing. Probably one of the main reasons 99% of our sales still just come from word of mouth. We have a good product and it's cheap.