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No offense, but if you're reaching out to that many people and getting zero engagement it's probably just not an interesting campaign. Young people (twitter us
by dreamux 16y ago
No offense, but if you're reaching out to that many people and getting zero engagement it's probably just not an interesting campaign. Young people (twitter user demographics) are awesome at filtering out ads, they don't process things unless they're unique/funny/interesting. I'm not a marketer (in fact, I'm pretty terrible at such things; so take my critical view with a grain of salt), but the reason people remember old spice isn't for the deodorant.
Perhaps try a new direction with your messaging, before you give up on the medium/channel. I'd love to see more A/B testing here to know what really works.
- jasonwilk 16y agoWe tried creating an Old Spice type commercial. http://www.youtube.com/user/whiteyboard#p/a/u/0/JUi2bLcryfc http://www.youtube.com/user/whiteyboard#p/a/u/0/JUi2bLcryfc
- dreamux 16y agoWith 12,000 views it looks like a far more engaging campaign... and probably cheaper. Curiously, what were your landing page/sales rates from this?
- jasonwilk 16y agoIt's really hard to say how the video has performed for us. It's a main feature of the website therefore hard to put a metric on it. In terms of virality, it was a failure in our books.
- shadowpwner 16y agoPersonally, I wouldn't buy your product based on your ad because it looks like your product is a flimsy plastic sheet someone can make by unwrapping a plastic bag. I remember reading about this on Reddit, how were sales there? Also, have you considered targetting your product to people like college students, or designers, etc?
- jasonwilk 16y agoIt's not like a flimsy plastic sheet. I know the kind of product you're talking about, WhiteyBoard is not that. We just did a bad job of showing the product off in the video (correction; our director and set designers did a poor job) We've thought about advertising to college students. We did a couple of free promotions at UCLA where we handed out our sticky notes for free, but those are tough sales to track. Students are also a tough demo to reach with marketing. Probably one of the main reasons 99% of our sales still just come from word of mouth. We have a good product and it's cheap.