On one hand this is correct, many apps compete only on form function like (Instagram vs snap). I think there will always be a random form function that captiva

On one hand this is correct, many apps compete only on form function like (Instagram vs snap). I think there will always be a random form function that captivates (today’s ticktok), but my prediction is that the web will be won less by competing on form factor, and rather won focused on other parts of the user experience. In a simple example, logistics is an obvious differentiator, 2 day vs 5 day shipping etc. There are so many dimensions to compete on and app design will contribute to many of those dimensions, but some ways to compete will not involve coding.