This is written by a coder, for people like him. It's therefore no wonder that people are eating it up: it's telling them what they already "know", or believe t

This is written by a coder, for people like him. It's therefore no wonder that people are eating it up: it's telling them what they already "know", or believe to know, or hope to be true. Does anyone still believe in that 10x coder cliché? I thought we had decided to only use that idea sarcastically years ago? And, even worse, do they all still believe (against basic principles of statistics and logic) that they are uniquely able to identify and hire these übermenschen? The one distinctly managerial thing it does imitate extremely well is to be both superficial and contradictory: "Set aggressive but achievable goals". Yeah, no shit! "Be customer-focused." Who would'a thunk? Additionally: do weekly one-on-ones, write documentation, sit in on sales and marketing, do whatever "upskilling" may be[0], recognise that hiring is your most important job, and know as much about your software as anyone not doing any of those things. But, in all fairness, some typical managerial cruft has been cut. Or, maybe, one of the introductory lessons of management at least in the US has so far eluded the author: to at least pay lip service to issues like diversity in hiring or enabling work-life-balance. If you've seen some of the more successful companies from the inside, you know they have gone through the motions so long they ended up actually believing it, and are now reaping the rewards that come with teams that include people from different walks of life, in both productivity and enjoyment. Considering we've seen some startups almost disintegrate due to blind spots with regards to privacy, security, or ethical considerations of selling surveillance equipment to dictators or AI to drone fetishists, these larger-than-the-next-release issues certainly seem to deserve mention, as well. [0]: not killing your higher-ups, hopefully, but also not teaching, because it would be silly to forgo such a common word, wouldn't it?