Even though the "concept" is a matter of common sense understandable by any 3rd grader... These "business types" surely know how to blow an average paragraph of

Even though the "concept" is a matter of common sense understandable by any 3rd grader... These "business types" surely know how to blow an average paragraph of text into an article, then into a book, then into a site... It's almost like the dude discovered that circles are "more round than squares" and makes a career out of it.