3 ms·
Loyal user is a well-recognised term in marketing among other areas meaning someone who keeps using the product over a long period of time. It's not more compli
by tartrate 6y ago
Loyal user is a well-recognised term in marketing among other areas meaning someone who keeps using the product over a long period of time. It's not more complicated than that.
- TeMPOraL 6y agoYes, but "loyal user" is in the same box as "target audience" and all the other terms in the marketing vernacular. This is a language of people taking advantage of others, talking about their victims. It makes little sense to use such language voluntarily on yourself.
- cameronbrown 6y agoMarketing speak is mostly drivel to me, but you'll have a hard time convincing most people that the language is somehow oppressive.
- TeMPOraL 6y agoIt's not oppressive, it's objectifying; it treats you as a resource to be exploited with little to no consideration to your well-being. No reason to voluntarily use it on yourself.
- cameronbrown 6y agoWell this is just the nature of operating a business at scale. Even little corner shops don't recognise customers on an individual basis. > It treats you as a resource to be exploited with little to no consideration to your well-being There are companies which I feel loyal to (Valve/Steam, for example) because they treat their customers well. I believe they deserve my money because they're a good company so I will give them the benefit of the doubt if they do something wrong. Ultimately we want to reward good behaviour in the market, no?