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Their potential market will certainly be _lower_ while the pandemic is ongoing, but there's plenty of high-income folks who haven't been materially effected by
by marvin 7y ago
Their potential market will certainly be _lower_ while the pandemic is ongoing, but there's plenty of high-income folks who haven't been materially effected by the epidemic and might still want a luxury car. Most people I know are in the work-from-home crowd.
There is the possibility that this might not be that big of a deal, given that they're a growth company. Depends how production-constrained they really are without trying to induce additional demand through advertising and so on.
- xkjkls 7y agoEconomic uncertainty, even with financial security, is almost certainly going to delay many car purchases. If you don't know whether we're going into 2021 with 20% unemployment, its pretty easy to decide to hold off a year. Also cars are being used close to 70% less during the lockdown.