As an example, Amazon is fairly well-known in the industry as having a set of principles and with the fact that those are often described as having been weaponi

As an example, Amazon is fairly well-known in the industry as having a set of principles and with the fact that those are often described as having been weaponized to support people's positions. I actually think that weaponization of principles or slogans or mottos is not uncommon. Different principles, though, have different flexibility on how far they can be used to justify things (i.e "focus on the user" has different flexibility than "move fast and break things" or "don't be evil").