I think there's a few considerations on the potential for TikTok. IG is laden with ads to where it degrades the UX (every 2-4 pics/videos is an ad), it's been t

I think there's a few considerations on the potential for TikTok. IG is laden with ads to where it degrades the UX (every 2-4 pics/videos is an ad), it's been taken over by insta "models" and paid-for-content which makes it less appealing to the average joe/jane, it tries to do too much. From my limited exposure what I'm seeing is that a ton of millennials are on TikTok making funny videos. I mean, TONS of people in past weeks. I checked it out maybe a year or so ago and it was all teenagers, but now it's millennials which btw are the users that made facebook/instagram what they became. So far it isn't laden with ads, the UX is very simple (1 video at a time and that's it), it's owned by a massive Chinese conglomerate with deep pockets and a likely appetite to take on FB. edit: as someone else said the feature that makes it unique is the ability to use the audio from anyone else's video. They also have a large catalog of existing audio to choose from...