Just to clarify - regardless of whether they cast someone 18 or 17 - they were intent on casting young adults in advertising - this wasn't an effort on their pa

Just to clarify - regardless of whether they cast someone 18 or 17 - they were intent on casting young adults in advertising - this wasn't an effort on their part to make sure 40 year olds are aware of a way to safely quite smoking, it was a deliberate effort to hook new consumers since... even within the range stretching up to 20-23, those potential customers will be conversions from non-smokers in all likelihood.