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Just to be clear -- when you say high-school age, you really mean 18 year olds, right? And coincidentally, that's also college aged, right? What's the argument
by nickysielicki 7y ago
Just to be clear -- when you say high-school age, you really mean 18 year olds, right? And coincidentally, that's also college aged, right?
What's the argument here? That they should have casted 40 year olds for their marketing campaign? Or that they should have casted someone in their 20s instead of an 18 year old? The former is ridiculous and the latter doesn't make a difference. Natalia Dyer is 25 years old and plays an 18 year old in Stranger Things.
- munk-a 7y agoJust to clarify - regardless of whether they cast someone 18 or 17 - they were intent on casting young adults in advertising - this wasn't an effort on their part to make sure 40 year olds are aware of a way to safely quite smoking, it was a deliberate effort to hook new consumers since... even within the range stretching up to 20-23, those potential customers will be conversions from non-smokers in all likelihood.