> JUUL has more nicotine than a cigarette and there’s less friction to using it: a 10 second hit instead of a 10 minute cigarette and there’s no need to find a

> JUUL has more nicotine than a cigarette and there’s less friction to using it: a 10 second hit instead of a 10 minute cigarette and there’s no need to find a lighter or go outside. They chose the nicotine concentration to mimic the delivery of a regular cigarette. Not less or more, but the same. A pod will deliver the same amount of nicotine to a user as 20 cigarettes. A 10-second hit is nowhere near the same as smoking an entire cigarette. It has the same feeling as an equivalent drag on a smoke.